Adelaide's last remaining 100 per cent family owned suburban winery, Patritti has launched an advertising campaign across multiple platforms including outdoor, cinema, social media, digital and print.
The 'Closer Than You Think' campaign aligns Patritti with three of South Australia's best wine regions, McLaren Vale, Adelaide Hills and the Barossa, highlighting that these regions can be experienced by consumers without leaving suburban Adelaide.
Kyla Schmidt, Patritti's marketing manager, is thrilled to see Patritti promoted across Adelaide to the wine loving public.
"Patritti are Adelaide's quiet achievers, producing award winning wines and high quality non-alcoholic fruit juices from their winery in a suburban street in Dover Gardens."
"We expect the campaign will resonate with consumers across the greater area of Adelaide, particularly with the strong association between Patritti and the wine regions of McLaren Vale, Adelaide Hills and the Barossa."
"Patritti are well known in their local area and the 'Closer Than You Think' campaign is designed to encourage a broader range of consumers to visit Patritti and taste the amazing wines on offer."
The campaign features photographs taken by Patritti's winemaker, Ben Heide.
View the Patritti 'Closer Than You Think' short video series here:
CTYT Video 1 - http://bit.ly/2DuTkWP
CTYT Video 2 - http://bit.ly/2OBbck9
CTYT Video 3 - http://bit.ly/2DuIKiO
CTYT Video 4 - http://bit.ly/2Du6VO9