Patritti Launches into the Domestic Market with New Wine Range

Patritti has a 91 year winemaking history in Australia, is proudly 100 per cent family owned and offers a unique brand story. After 40 years building its name in the international market, this relatively unknown brand is set to make an impact on the Australian market with the launch of a new range of wines, the Patritti Merchant Series.

Inspired by the adventurous spirit of Patritti's founder, Giovanni Patritti the bold labels feature photographs and stories depicting the lighter moments in the company's history. The Patritti brand will be recognised nationally through this range of wines by telling playful stories of the company's foundation, growth and ongoing success. Patritti believes this will resonate with millennial wine drinkers who, according to various national studies, seek authenticity and credibility from brands.

Patritti Merchant Series has launched with a range of six wines, Pinot Grigio, Sauvignon Blanc, Chardonnay from the Adelaide Hills, GSM, Shiraz and Cabernet Sauvignon from McLaren Vale.

Established in 1926 by Giovanni Patritti, one of the first Italian immigrants to South Australia, he noted the land in the area, then known as the Brighton District, was ideal for growing grapes. Initially he leased vineyards in the area to make wine and built his own winery soon after. Through the 1950s Giovanni's land was compulsorily acquired to make way for residential development due to its close proximity to the city of Adelaide. Now known as the suburb of Dover Gardens, the fully operational winery remains in its original location, on a quiet residential street in the hear of Adelaide's southern suburbs. Production facilities have been upgraded, but Giovanni's original cellars are still used today.

To complement the Merchant Series, Patritti has a portfolio of award-winning wines. The family owns two exceptional vineyards in the beautiful McLaren Vale and craft their most exclusive red wines from these vines. It also produces a range of traditional and alternative varietals from the Barossa Valley and Adelaide Hills. Of note is the flagship JPB Limited Release Shiraz, Lot Three Shiraz, Section 181 Grenache, from the estate vineyards in McLaren Vale, and alternative varietals Saperavi and Trincadeira.

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